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 Fay Nie​

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Fay Nie, Director of ChinaFocus, is a strategist, business coach, guest lecturer of universities and adviser of government agencies.

Fay was born in southern China, lived many years in Beijing, and moved to New Zealand in 2014.  She speaks Mandarin, Cantonese and English.  Her cultural background gives her invaluable insights that help New Zealand businesses connect with Chinese consumers.

Fay has ten years of consulting experience and first-hand market insights from working with different types of organisations, from large corporates, SMEs, government to NGOs.

Fay has done consultation work with Victoria University, Fisher & Paykel, Fly Buys, Deer Industry New Zealand, Wellington City Council, Sinopec, OPPO, Air China, Volkswagen Group, and Financial Times. 

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